What’s in a Label?
When someone looks at your packaging, they don’t look at your labels or packaging and say that’s a great label or that’s a good-looking box!
Ideally the label or packaging are only noticed as an incidental to the overall effect, if noticed at all, unless the label has a critical job such as identifying a hazardous product, when the label is searched out specifically for its information.
Technology is enabling business to become more and more personalised in its marketing, resulting in shorter run requirements. Coca Cola names on the bottles was a great example of just this, where they generated great engagement online as well as sales offline.
Share a Coke 2014 by numbers:
- Over a thousand names on our bottles
• 998 million impressions on Twitter
• 235,000 tweets from 111,000 fans using the #ShareaCoke hashtag
• More than 150 million personalised bottles sold
• Over 730,000 glass bottles personalised via the e-commerce store
• 17,000 virtual name bottles shared online across Europe
• 65 experiential stops on the Share a Coke tour
Self-Adhesive Label or Sticky Label – How Posh is Yours?
No matter what you call yours the technology behind the apparently simple sticky label is more sophisticated than you might think.
If you’re a top brand you probably think “self-adhesive label” and if you’re selling address labels you’re more likely to think “sticky label”, but either way you need the adhesive to adhere to your surface and the front, whether printed or not, needs to do its job, be it promote or enable you to write on it.
If you’re adding a label to your product it needs to add value through the information it provides or the aesthetic it delivers. A well printed label can add the finishing touch and help you stand out from your competition.
Bottle vs Label
For smaller businesses who are forced to buy higher volumes of a bespoke made container, the ability to purchase small runs of labels is a benefit because you can make changes to your product, and easily update you next label run accordingly, which is a much cheaper option.
The Innocent Label has Several Jobs to Perform, such as:
- Adhere to the surface
- Add perceived value to the product by pushing any brand message
- Carry a specific message
- Include instructions
- Include all legal info
- List out ingredients
- Withstand the ingredients inside the container
- Withstand the environment it’s used in
- Mould to shape
- Not come away when container is deformed in everyday use
- Can be allied in application environment (wet / freezing for instance)
Different Materials and Adhesives
To cope with all the above, a wide range of materials and adhesives are needed. For instance, a paper label may not be suitable in a wet environment, but if the label is being applied to a frozen product which will remain predominantly dry, a varnished paper label may well do the job and keep your costs down.
If you have a technical application or want more ideas on what to look for technically, this blog goes through “What you need to consider when buying self-adhesive labels”.
The bottom line is, each circumstance will have its own issues that need to be addressed accordingly.
Simple Sticky Label Buying
In most instances, there are standard adhesives and materials to suit different applications.
Be clear about what you want the label to do and how it will be used. Adhesives can be designed to peel off, work on clothing, withstand sea water environment, adhere so well that you can’t peel it off in one piece and much more.
The more detail you give about the labels use, the easier it is to recommend the correct material and adhesive for the job.